ABOUT THE PRACTICE
Why a dedicated research & studies practice?
Organizations today make big decisions in a fast-changing environment: long-term strategies, new services, digital transformation investments, and rising expectations from customers and leadership. What separates a successful decision from a costly one is the quality of the evidence behind it.
That is why PDCA Group launched its Research & Studies Services practice, bringing foresight, competitiveness analysis, benchmarking and field research together in one place. We design every study around the decision your organization faces, collect data with a reliable methodology, and deliver actionable findings linked to your strategic plans and organizational excellence requirements – not reports that sit on a shelf.
OUR SERVICES
Our research & studies services
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SERVICE 01
Strategic Foresight Studies
We help leaders see beyond the current plan: scanning trends and weak signals, building alternative future scenarios, and translating them into options, policies and opportunities you can act on today. The service supports strategy development, future-readiness plans and the foresight requirements of excellence frameworks.
What we offer
- Environmental scanning and megatrend analysis (STEEP / PESTLE)
- Weak-signal and emerging-technology scanning for your sector
- Future scenario building and strategy stress-testing
- Backcasting and future roadmaps
- Interactive foresight workshops with leaders and teams
- “Future of the sector” reports and policy papers
Deliverables: foresight report, documented scenarios, opportunity and risk matrix, and recommendations linked to the strategic plan.
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SERVICE 02
Competitiveness Studies
We help organizations understand their position in the global competitiveness reports and indicators related to their mandate, analyze the factors that shape the country’s ranking, and turn this into practical plans that strengthen their contribution to national targets.
What we offer
- Monitoring and analysis of global competitiveness reports and indicators relevant to your mandate
- Analysis of sub-indicators, calculation methods and data sources
- Gap identification, ranking-improvement opportunities and impact on national indicators
- Competitiveness improvement plans and follow-up with partners
Deliverables: indicator analysis report, gap map, and a competitiveness improvement plan linked to national targets.
We compare your performance, processes and services with local and international best practices, and turn the results into realistic targets and improvement initiatives that support organizational excellence requirements.
What we offer
- Performance and KPI benchmarking
- Process and best-practice benchmarking
- Strategic benchmarking with selected leading organizations
- Benchmarking visits and interviews, with documented lessons learned
Deliverables: benchmarking report, proposed KPI targets, and actionable initiatives.
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SERVICE 04
Mystery Shopping
We measure the customer experience as it actually happens, not as the procedures describe it. Our trained mystery shoppers visit service centers and use phone and digital channels according to pre-designed scenarios, assessing performance against clear, measurable criteria.
What we offer
- Field visits to service centers and branches
- Assessment of phone, digital and smart-app channels
- Criteria aligned with service-rating and customer-experience requirements
- Results dashboards comparing branches and periods
Deliverables: documented visit reports, a score for each center and channel, and a customer-experience improvement plan.
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SERVICE 05
Opinion Polls & Surveys
We design and run scientific opinion polls and surveys that capture the voice of customers, employees and the community accurately, using representative samples and instruments designed to minimize bias, and we analyze the results so they feed directly into decisions.
What we offer
- Customer satisfaction, happiness and experience measurement
- Employee satisfaction and workplace surveys
- Public, community and stakeholder opinion polls
- Reputation and awareness measurement for services and initiatives
Deliverables: sample and instrument design, a comprehensive analytical report, and an interactive indicator dashboard.
HOW WE WORK
Our study methodology
Define the decision questionWe agree on the objective, the scope and the decisions the findings will inform.
Design the method and toolsChoosing the approach, sample, data-collection tools and assessment criteria.
Collect the dataField and desk research, interviews and workshops, with quality control at every stage.
Analyze and concludeQuantitative and qualitative analysis supported by AI tools and data analytics.
Recommend and enableFinal report, leadership briefing and a trackable implementation plan.
WHY PDCA
What sets our studies apart
- A direct link between study findings, strategic plans and organizational excellence requirements
- Hands-on experience with government and semi-government entities in the UAE and the region
- Documented research methods, representative samples and data quality control
- AI-supported analysis and interactive indicator dashboards
- Full confidentiality of data and participant identities
- Bilingual reports (Arabic / English) with a clear executive design
WHO WE SERVE
Who are these services for?
Federal and local government entitiesStrategy and future departments, organizational excellence and customer service teams.
Semi-government entitiesAuthorities and institutions that need evidence to support growth and service development.
Private sectorCompanies that want to measure their customer experience and benchmark against best practices.
Customer ExperienceForesightCompetitivenessOrganizational ExcellenceData AnalyticsArtificial Intelligence
FAQ
Frequently asked questions
How long does a study usually take?
It depends on the type and scope of the study. Mystery shopping programs and surveys can be delivered within weeks, while comprehensive foresight and benchmarking studies take longer. We set out a clear timeline in the technical proposal.
Can mystery shopping be run on a recurring basis?
Yes. We offer quarterly or semi-annual programs that let you track performance over time and compare results across periods, branches and channels.
How do you protect data confidentiality?
We sign confidentiality agreements with our clients, anonymize survey participants, and restrict access to raw data to the project team.
Are studies delivered in Arabic and English?
Yes. Instruments, reports and presentations can be prepared in both languages as needed.
Can a study be linked to excellence requirements or external assessments?
Yes. We design the study to support the excellence criteria and assessments your organization is preparing for, and provide the evidence and outputs in a format ready for submission files.
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